Lessons from Amazon’s Intentional Innovation

It’s always tricky deciphering attempts at innovation when we are looking in from outside of large enterprises. Timothy Lee helps us peel back some layers from some prominent examples in his post on Vox exploring How Amazon innovates in ways that Google and Apple can’t.

What are some of the key takeaways for anyone challenged with delivering growth through innovation inside their company?

  1. Know your innovation buckets
  2. Experiment regardless of experience
  3. Constrain early investment capital regardless of opportunity size
  4. Embrace fast failure to avoid epic failure....

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