Building an Innovation Marketplace

Widnes market stall.jpg

Innovation at scale is hard to pull off. Some of the best thinking happening today in the innovation space is focused on training product teams to develop a mindset using Lean Startup, Customer driven development, fast learning, agile development approaches. I’m a big fan of all of those and spend my days consulting and training large organizations to do just that. But this is a classic case of necessary but not sufficient. Instead of just focusing on the mindset of teams selling their innovation ideas into the portfolio pipeline, we have to bring a concurrent focus to changing the mindset of decision makers who are the targeted buyers; The senior executives writing checks to fund the best ideas that emerge. In other words, for innovation to succeed at scale inside a large enterprise, we need an efficient innovation marketplace.

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